From idea to product launch

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Last December an interview with Aishah Snoek and Niels Visser was published on So|Creatie.

hatsup. canals AmsterdamNiels and Aishah didn’t waste any time. In two and a half months they turned their idea into a product launch. In a short period of time they started with their social enterprise called hatsup. In which they provide mental and physical protection with selling awesome hats throughout the year.  

Physical and mental protection

During their holiday in Sicily sunbathing quickly changed for brainstorm and researchsessions. Aishah master student Clinical neuropsychology, read various studies about the relationship between crisis areas and mental problems. "In crisis areas, mental problems are more common, while psychological treatment is absent, due to stigmas and limited resources. This is a great problem”. With selling hats they want to do something about it: for every hat sold, one person in a crisis area is provided with psychological help. But why a hat? That is actually very simple, Niels says. 

"Originally hats protect you against weather influences. A beanie protects against the cold and a cap against the sun. We have made the link between the physical and mental protection. Our clients get the physical protection of the hat and in exchange they share mental protection to someone in a crisis area.” 

Together with War Child they provide the psychological help to people in mental distress. This collaboration will mainly involve mental help to children in crisis areas. They receive one month of psychological help per hat sold. This help includes psychological programs and creative therapy like drawing, making music and dancing. "We are very pleased with this collaboration, this guarantees our clients that the promised help is provided.”

The start

Niels, who was working in the commercial business, and Aishah both had no experience in the fashion business, but still had to start. "We started calling factories, who sometimes hung up when they heard that we did not have a website," Aishah laughs. The two also had one important requirement: every hat had to be fair fashion. "When we finally got a hold of someone and we asked for a certificate, they sent sketchy scanned documents. Not quite what we wanted ", Niels says. To be sure of fair production, the duo chose to have the first line of hats made in the Netherlands.

Their first collection successfully launched in December 2017. 

 

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